Lynx Urban Outwear is a nieche-brand all about sleek style combined with technical features of todays sports clothes. They wanted to have an adventurous, but not too outdoor look in their images. We shot a series of images in various locations around Svalbard, including an old soviet mining town only reachable with snowmobiles. Svalbard is an island between Norway and North Pole. It was a really cold location, with harsh winds blowing across the glacier, yet visually very unique. Product shots of the clothing were shot inside an abandoned factory we found near the town.